Do you check your phone first thing in the morning? If you said yes, then you are not alone, in fact most people grab their phones before their feet hit the floor in the morning. Mobile phones have changed how we communicate and how we use the internet. If you are a business owner then you need to adapt to this world of mobile browsing. SEO in the era of mobile browsing is much different and your customers expect the best.
Why Mobile SEO?
There are two reasons that you want to embrace mobile SEO and the first is that mobile traffic has long surpassed desktop traffic and the second reason is that Google has embraced it. Once Google introduced the mobile first index and that it would give preferences to sites that had a mobile first version then mobile SEO became mandatory. The Googlebot will crawl your mobile site and determine how good the content, performance and of course the user experience is when ranking your site. Mobile SEO also takes into account voice searches and how people use their mobile phones. Here is how voice search is expected to impact SEO.
Making it Work
If you’re looking to develop or revamp your website then the easiest way to make it mobile friendly is with responsive design. It will adapt to the device it is being viewed on and you don’t have to build a different site for each screen size. You have only one piece of code and if you use a content management system like WordPress making updates or adding content doesn’t require hiring a web developer.
What You Need for Mobile SEO
Much of SEO whether it be for mobile or desktop will remain the same, keyword research, the right headings and good content will all impact your rankings mobile or not. There are a couple of aspects of mobile SEO that you will need to pay special attention to, here are a couple of them.
- Page Speed: Mobile browsers, although they are getting faster still don’t compare to home internet and mobile users have even less patience. In today’s market no one is going to wait 5-10 seconds for your pages to load. You will need to optimise your site to make sure the page speed times work with a mobile browser. You will have to do things like compress your images, use a content delivery network and clean up the code to get a better load time. Most SEO marketing companies can offer suggestions or they will take care of this for you.
- Optimise for Local Searches: This is where the mobile first index really shines. Consumers use their phones when they are out and about to look for things that are nearby. You want your business right there at the top of the results page when that happens.
- User Experience: It is not enough to be just mobile friendly where your visitors don’t have to pinch and zoom, you need to offer them a good experience as well. What do you want customers to do when they come to your site? Once you figure that out then find the best way to give it to them on a mobile device.