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SEO in the Era of Mobile First Indexing

Do you check your phone first thing in the morning?  If you said yes, then you are not alone, in fact most people grab their phones before their feet hit the floor in the morning.  Mobile phones have changed how we communicate and how we use the internet.  If you are a business owner then you need to adapt to this world of mobile browsing.  SEO in the era of mobile browsing is much different and your customers expect the best.

Why Mobile SEO?

There are two reasons that you want to embrace mobile SEO and the first is that mobile traffic has long surpassed desktop traffic and the second reason is that Google has embraced it.  Once Google introduced the mobile first index and that it would give preferences to sites that had a mobile first version then mobile SEO became mandatory.  The Googlebot will crawl your mobile site and determine how good the content, performance and of course the user experience is when ranking your site.  Mobile SEO also takes into account voice searches and how people use their mobile phones.   Here is how voice search is expected to impact SEO.

Making it Work

If you’re looking to develop or revamp your website then the easiest way to make it mobile friendly is with responsive design.  It will adapt to the device it is being viewed on and you don’t have to build a different site for each screen size.  You have only one piece of code and if you use a content management system like WordPress making updates or adding content doesn’t require hiring a web developer.

What You Need for Mobile SEO

Much of SEO whether it be for mobile or desktop will remain the same, keyword research, the right headings and good content will all impact your rankings mobile or not.  There are a couple of aspects of mobile SEO that you will need to pay special attention to, here are a couple of them.

  • Page Speed: Mobile browsers, although they are getting faster still don’t compare to home internet and mobile users have even less patience.  In today’s market no one is going to wait 5-10 seconds for your pages to load.  You will need to optimise your site to make sure the page speed times work with a mobile browser.  You will have to do things like compress your images, use a content delivery network and clean up the code to get a better load time.  Most SEO marketing companies can offer suggestions or they will take care of this for you.
  • Optimise for Local Searches: This is where the mobile first index really shines.  Consumers use their phones when they are out and about to look for things that are nearby.  You want your business right there at the top of the results page when that happens.
  • User Experience: It is not enough to be just mobile friendly where your visitors don’t have to pinch and zoom, you need to offer them a good experience as well.  What do you want customers to do when they come to your site?  Once you figure that out then find the best way to give it to them on a mobile device.

5 Design Mistakes You Need to Fix Right Now

It will take less than a second for a visitor to make up their mind about your site.  Good design will be the difference between whether they stay or leave right away.  While web design can be pretty fluid in that updates and new content is added all the time.  But there are some design mistakes  that can destroy the user experience and ruin conversions.  Here are 5 design mistakes you need to fix right now.

Poor User Experience

Your visitors come to your site to get easy access to information or to easily find your products and services.  If you can’t meet that need they will go to your competitors who will.  You need to make sure that your information is presented in a clear and precise manner that is easy to digest.  You need to make sure that all of the links on your site work and that navigation is easy to figure out.

Your Site is Confusing

The purpose of your site needs to be clear right from the moment people land on it.  You need to clearly direct your visitors where you want them to go, that means having organized content, proper titles, lists and clear calls to action.  You need to use graphics and media strategically to make your message clear.  If you want visitors to call your business then make it easy for them to do so, the same applies if you want them to buy something or give you their email address.

Your Site Isn’t Responsive

In 2018 we shouldn’t have to mention responsive design but here we are.  Almost 70% of mobile users won’t use a site at all if it doesn’t work on a mobile phone.  Responsive design will give you a better bounce rate, better conversions and if you are running a local business it’s a must.  On top of all of that Google will bury you in the search results if your site doesn’t work on mobile.

Poor Navigation

This happens more so in ecommerce sites than it does in local small business sites but regardless of the type of site you have you need to make it easy for visitors to get around.  Make the home button clear and keep your menu small and easy to navigate.  Stranding visitors on random pages that doesn’t allow them to return to the home page or find another category makes a very poor user experience.

Thin Content

Minimalist flat design is easy for viewers to read and digest your information but if it is taken to far then your site serves no purpose.  You want to strike the right balance between too little content and just enough to keep them interested and on your site.  If you don’t have enough content on your site, then you could end up facing a penalty from Google as well.

These are common design mistakes that you have probably experienced yourself browsing the web, try and take your visitors point of view when building your site.